My goal was to create a modern, simple yet impactful logo with a free-standing symbol (mark). The black circular mark works well as a stand alone image and can be scaled down to the size of a thumbtack and remain legible. The reversed-out (white) characters within the mark create a continuous unbroken line. This unbroken circle represents your customer service experience: When you do a project with Matt Bargell Design, you will experience a positive experience—that comes full circle—from start to finish. This black and reverse style proved successful when printing my letterpress business cards. I created both stacked and horizontal versions for varied uses.