Spectrum Campaign Series

This satirical monster apocalypse movie theme was a huge hit

Spectrum Campaign Series

Objective: Convey the crucial importance of digital back up and disaster recovery to Spectrum customers. Fear is not a normal approach we would take, but when executed satirically via a 1950’s monster theme, the success of the campaign proved phenomenal! Customer excitement was taken over the top when we sent this metal robot toy to the top 500 clients. As a result, we created two follow-up campaigns using this same theme.

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Contact Matt

Charter Communications (Spectrum Business)


Brand Integration, Campaigns