How an affiliate partnership program works

From first-click to payout

Partnerships  can boost revenue by

28%

or more according to  Forrester research.

But how do you get these kinds of results?

First, who is an affiliate?

Affiliates are...

the External Websites

Bloggers

and other Influencers

who earn a commission by driving customers into your sales funnel.

So, how does the affiliate process work?

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STEP

1

Referral

Customer clicks a link on an affiliate’s website.

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STEP

1

One click of a Referral Link on the affiliate’s website or social media sends a customer right to your website.

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STEP

2

Brand's website

The customer’s clickthrough has a tracking link when it lands on your website. 

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STEP

2

The question is,

where do they land on your website?

And how do you drive them further along the conversion funnel?

You have two options...

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STEP

2

Option 1

Create a custom landing page

Optimized for a specific promotion, these often  lead to a higher  conversion rate.

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STEP

2

Option 2

Use deep linking.

This sends the customer directly to a certain page  on your website—usually  a specific product page.

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STEP

3

Conversion!

Customer makes a purchase on your website.